Datum... The Decentralized data marketplace

A lot of this data is created by individuals or organizations; browsing the internet, interacting on social networks, uploading personal files, syncing devices and shopping online. This data is owned and stored by large private organizations in huge data silos where it is susceptible to selling, tampering, extraction and other exploitation. The originator of the data mostly loses control over its data when signing up to various services such as Facebook, Google, Instagram, Snap, Twitter etc., that offer ‘free’ services in exchange for exploitation of data, e.g. Google’s Gmail service reading emails and showing targeted ads as a result. Datum proposes a network run on a secure smart contract blockchain that allows all of its users to retake control of their data, not just the personal and habitual data they produce every day, but also data from the (IoT) devices that they control. 

What is Datum?

Datum is the decentralized marketplace for social and IoT data. Powered by Ethereum, BigchainDB and IPFS. it is a decentralized and distributed high performance NoSQL database backed by a blockchain ledger. This technology allows anyone to securely and anonymously backup structured data from social networks, wearables, smart homes, and other IoT devices. Datum provides a marketplace where users can share or sell data on their own terms.

Datum Introducing

The advantages of the Datum :
1. Decentralized Data Store

Secure, private and anonymous storage of structured data
2. Storage Nodes

Miners running Storage Nodes are paid for storing and providing low latency access to data
3. Market Place

Users can choose to share their data selectively or even sell their data to trusted entities
Datum Smart Contract
The Datum network relies on the DAT Token Smart Contract to provide secure trading of data while respecting the terms set out by data owners.

Datum Application For Smart Phone
By using application datum then do not need to interact with a complicated purse, simply by using an application that is easy and simple. You can download the Alpha version of application which can be downloaded at google play and will also soon release in the app store. 

Datum App spesification : 

1. Secure

All data is encrypted in the app before its sent to the network

2. Private

Data is cleaned from personally identifying information and patterns

3. Distributed

Data is safely stored across multiple storage nodes running Datum's blockchain database

4. Simple

Simple interface abstracts Datum network complexity for every day users

5. Share

Ability to share data with non-profit entities such as researches. NGO's and others

6. Sell

Users can choose to selectively sell anonymized data to trusted entities in return for DAT tokens

Previews

Mobile App - alpha
Dashboard - test network

Use Cases

Health Data for Insurers & Research

The Datum App helps users extract and anonymize their health data.

Insurers, pharmaceuticals, and academic researchers are frequent buyers of health data for research purposes

Consumers Receipts for Financial Analysts and Hedge Funds

If the user opts-in, the Datum App can extract digital receipts from their email inbox. This data can be used by companies, financial analysts, hedge funds etc. to analyze and predict market behavior. For example, predict the true demand for the next iPhone by analyzing Apple Store pre-order confirmation emails, their frequency, and velocity.

B2B Data Marketplace

Datum is not just for users selling data to companies. It's for anyone with data to sell to buyers. For example, Company A collects data from satellites, normalizes it, and re-sells it to various buyers. Datum provides Company A a marketplace to find new customers as well as the technical infrastructure to charge and bill for their datasets. All built-in to the Datum blockchain database and ecosystem.

C2B2B: Enrich Bluetooth Beacon Data with Consumers' Data

Company B with Bluetooth beacons installed in retail stores creates billions of data points every day. They are interested in purchasing shoppers' location data from their phones to enrich their in-store data with behaviors before and after the visit. With the user's permission, the Datum App extracts users' location data, securely anonymizes it and makes it available through the Datum Marketplace. Company B can now enrich their existing data set with this new data and re-sell the new, more valuable data back onto the Datum Marketplace. Proceeds of the enriched data sale are shared back to the original consumer data owners as well as Company B who added value to the data.

Telecom Company Selling Smart Home Kits and Unsure How to Unlock Data Value

Large telecom Company T sold smart home kits to over 1M households in 2017, but smart home is not their core business. Now they have mountains of data from the smart home gateways of all the homes, but they do not know how to unlock the value that lies in this data. By uploading data sets to the Datum marketplace they can gauge interest in the data and find customers who are interested to buy this data.

Marketers Looking for People Interested in Electric Vehicles in London

With the users's permission, the Datum App collects social media likes and preferences and aggregates the information into lookalike audiences that marketers can buy.

Mobilizing Communities To Collect Data

The right mix of fertilizers specific to a region and crop can be the difference between feast or famine. Poor farmers in developing countries can not afford to pay for soil analysis on their own. Several NGOs already provide free fertilizer mix analysis but they need data. Using the Datum App, people are incentivized to enter soil sample measurements and make it available for NGOs to process. The resulting fertilizer mix ratios are shared back with the farmers who can use it to boost production.

ICO
The​ ​Datum​ ​Network​ ​Token  The DAT token facilitates transactions in the Datum network, providing value to the data on the network. The DAT token sale will enable full development of the Datum network and provide an efficient, transparent and secure smart contract token to facilitate exchange of data on the network.

DAT​ ​Allocation​ ​Overview 

51% of all minted DAT tokens will be offered for purchase by the public under the ticker symbol DAT. The crowdsale will take place on 29th October 2017 at 1 PM UTC (GMT+0) and stay open for 31 days or until the hard cap of 61200 ETH is reached. 75000000 (75 million) DAT Tokens were offered to selected investors and the public as part of a Presale at the DAT Rate of 1 ETH = 10,000 DAT, which started on 11th August 2017 and ended on 8th September 2017. Including bonus offered to presale participants and adjusting for the DAT Rate change at time of main Token Sale (1 ETH = 25,000 DAT) the total amount of Tokens sold in the Presale was 214802742 (214.8 million) DAT Tokens representing ~7.16% of all tokens. 29% of minted DAT tokens will be held in a reserve by the Datum Network GmbH for community initiatives, user growth, business development, academic research, and future market expansion. 20% of raised DAT Tokens will be allocated to DAT core developers, founders and advisors with sales restrictions spread monthly over 2 years as incentive to ensure long term alignments of interest and commitments towards the future value of the tokens.

Datum​ ​Budget  
Funds raised will be allocated as follows. To mitigate volatile cryptocurrency markets and to provide Datum Network GmbH with a runway of 24+ months, up to 40% of raised funds will be hedged in USD/EUR/BTC. A budget is outlined below assuming a scenario where the first ceiling of 5000 ETH equivalent has been reached. 

How To Purchase DAT Tokens :

1. Click : https://datum.org/
2. Click Contribute Now / Login

3. Complited The Registration

4. Check the coloum

5. Fill your ETH address , How much you will contribute in ETH 
( minimum is 0.3 ETH )


Datum RoadMap
Project​ ​Roadmap  The Datum team has one focus: Creating a viable data marketplace to start returning value to token holders in the shortest time possible. 

September 2016 

Concept​ ​Development  Founders start exploring large scale data storage for IOT devices in the medical and smart home sector and devise first prototypes of structuring unstructured data.

June 2017 

White​ ​Paper​ ​&​ ​Concept​ ​Validation  With the release of the white paper and the resulting community feedback we have fine tuned the concept and laid out the roadmap for the Datum Network. August 2017 Pre-Sale​ ​&​ ​Alpha​ ​Version  The Presale for the DAT Token started on 11th August 2017, and ended on 8th September 2017. DAT token allows users to participate in the new data economy. 

October 2017 

Datum​ ​Token​ ​Sale  The Datum Token Sale is planned to launch from 29th October till 29th November or until the hard cap is reached. Datum released an early alpha release of the Datum app before the launch of token sale. The development of the Datum test network continues. 

December 2017 

Test​ ​Network​ ​Launch  The launch of the Datum test network marks the beta release and will allow basic functionalities to be explored by developers and the community. 

March 2018 

Release​ ​Candidate  The feature complete release candidate will be deployed to the test network and undergo intensive testing and bug fixing over the next three months.

June 2018 

Datum​ ​Launch  The launch of the Datum Main Network marks the start of the new data economy. At this point the Datum Network will consist of the decentralized Storage Layer, the Datum App, Open API's to submit and consume data and a full fledged trading system. 

For more information about Datum please visit link below :

WEBSITE | WHITEPAPER | TWITTER | TELEGRAM  FACEBOOK | ANN TREAD

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